Make Your Own Site
So you’ve got a twinkle in your eye, a big idea.
Congratulations. You might be small-time, but that’s no reason you can’t have a professional website and run with the big dogs. How do you do that? You build your online store using Squarespace.
Here’s the UNDERDAWG guide to building your dream a website – unless it’s clothes for dogs. That idea is taken.
1. PICK A TEMPLATE.
They all look sick. This is a choice almost impossible to mess up.
2. CLAIM A DOMAIN.
You want something unforgettable. Something that is timeless, that sticks with you, but still speaks to exactly what you’re about. Underdawg.co is a perfect example of this, and is unavailable – to be clear.
3. SHOWCASE YOUR FINE MERCHANDISE.
This is your moment. Put your product in the spotlight by uploading photos, embedding videos, and writing blog posts. The secret to our success is our models – who are signed exclusively to UNDERDAWG, and not for hire.
4. SELL UNLIMITED PRODUCTS.
You could have a million things to sell. Squarespace isn’t going to stop you from selling them. If you’ve got it in stock, put it on your site.
5. LET THEM KNOW ABOUT THE BRAINS BEHIND THE OPERATION.
Write some sharp copy for your ‘About’ page. This way, when the investors come knocking, they’ll know who the top brass is.
6. SIT BACK AND WATCH THE SALES ROLL IN.
Hit publish and use the commerce analytics to track every order, sale, and cent of revenue so you can stay ahead of the game.